Loosely Exactly Nicole

Had the amazing opportunity to work with the awesomely talented Nicole Byer and help launch her show.

As the Creative Director on Facebook Watch, I worked closely with agencies to brand and create bespoke assets promoting their roster of shows.

In the show, Nicole is a struggling comedian trying to get some work. We made all of the campaign assets feel like they actually came from the character of the show and did some fun world building complete with a Nicole chat bot.

We created a painfully long and DIY acting reel for Nicole on the set of her apartment.