Dockers

We took a road trip through California to launch Docker’s fall campaign. Instead of the traditional models/actors we found a great group of creatively talented peeps to join us. We gave them cameras and a ride and sent them off. Shot with a variety of mixed media by director Elizabeth Weinberg as well as the cast we captured the experience of an authentic road trip. The team collected ephemera along the way, shot polaroids and put together a scrap book that was implemented into Dockers social feeds. The clothes look pretty damn great too.