Burgerstorm E3 Experience
In Bulletstorm the violence and gore result in lots of bad guy parts everywhere. In celebration of this we sent bloggers and influencers dead bad guys packaged as ground chuck as a teaser invitation to our E3 event.
Teeth, hair, bullets, dog tags and a watch or two could be found packed in the meat along with a jump drive containing exclusive Bulletstorm footage for those brave enough to dig through the mess.
We parked the Burgertstorm truck outside of the E3 convention. Gamers who waited in line got limited edition Bulletstorm t-shirts as well as a burger of their choice. All the burgers were based off Skillshots from the game and free of charge. The Gangbang Burger was the big hit with a whopping 3 patties while the Gag Reflex Burger was not a fan favorite. It must have been the cottage cheese and cow tongue toppings.
Instead of ingredients, the burger packaging listed the names of the guns used to make the burger.
Hungry gamers lined up to get their Burgerstorm on.
We made influencer posters on real target paper with rebus puzzles hinting at the name of each skill shot.
